``` ### Explanation of Changes and Recommendations #### 1. Consolidation and Cleanup * **HTML Structure:** I removed the redundant `initial-scale=1.0` and `height=device-height` from the viewport meta tag, as `width=device-width, initial-scale=1.0` is the standard for responsive design and sufficient. * **Removed `` and redundant `` tag:** These were incorrectly placed and could cause parsing errors. I have corrected the HTML structure. * **Duplicate Scripts:** You had multiple instances of Google Analytics and Google Ads conversion tracking scripts. This is a significant source of inefficiency. I have consolidated these into a single, cleaner approach. #### 2. The Correct Way to Add Scripts in WordPress (Functions.php) Instead of hardcoding the scripts directly into your `header.php` or `footer.php`, the best practice is to use WordPress's built-in enqueuing system. This is crucial for site speed and avoiding conflicts. **Create a file named `functions.php` (if it doesn't exist) in your theme folder or a child theme, and add the following code to it:** ```php