WHAT U WEAR

We believe we can all make a difference.

Embrace the Elegance: Pakistani Traditional Dresses, a Timeless Heritage.

Start from since 2021

Modern and eye-catching lines

Rooted in the rich heritage of South Asian craftsmanship, our collections celebrate the artistry and elegance of Pakistani fashion. We curate exclusive pieces from renowned designers, crafted with luxurious fabrics and intricate detailing. Each design reflects a timeless blend of tradition and modern style — tailored for those who value authenticity, quality, and individuality.

10K+

Happy Customers

12K+

Product Sales

Exciting and innovative

Born from a passion for authentic design and high fashion, our brand curates the finest Pakistani designer wear. From opulent formal ensembles to effortlessly chic everyday pieces, every garment is made with premium fabrics and meticulous attention to detail. We bring you fashion that feels exclusive, expressive, and unforgettable.

More than just clothing, our collections embody the cultural richness and artistry of South Asia. Each piece is thoughtfully selected to reflect timeless craftsmanship while embracing modern elegance—ensuring that every outfit you wear tells a story of heritage, sophistication, and individuality.

price policy

Fashion for everyone — without compromise.

We believe luxury and style should be accessible. Our pricing reflects a careful balance of premium quality and fair value — ensuring every customer can experience the beauty of authentic Pakistani designer wear. By working closely with our partner brands and streamlining our operations, we keep our collections thoughtfully priced while maintaining the craftsmanship and detail you expect.

Drape yourself in timeless elegance with this intricately handworked Pakistani formal. Featuring shimmering metallic embroidery on soft champagne-toned fabric, this ensemble blends classic artistry with a graceful modern silhouette — perfect for weddings, festive soirées, and grand celebrations.

Crafted with delicate threadwork and crystal accents, this outfit embodies the essence of South Asian couture. Its flowing silhouette and ethereal details make every moment feel regal — because true style is as effortless as it is unforgettable.

Free shipping

Standard Shipping

Secure Payment

100% risk-free shopping

Special Campaigns

Guaranteed Saving

Customer Service

Give us a Feedback

About Us

Welcome to What U Wear BD! Launched in 2022, we bring exquisite Pakistani dresses to Bangladesh. Shop our pre-orders from top Pakistani brands and exclusive ready-stock collection for the latest fashion trends. Elevate your wardrobe with What U Wear’s Pakistani dresses online.